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Hello, August. Sure, this month may signal that summer is winding down, but we're not speaking those negative vibes into existence just yet. Instead, we're focusing our energy on all of the amazing new hair-care, skin-care, and makeup launches coming our way. There's still plenty of fun to be had with cool hair dyes, styling tools, and repairing products to fix it all if you've been experimenting a lot.
On the list of things to get excited about this month are a few really cool collaborations, including one between fan-favorite hair-dye brand, Hally, and a well-known YouTuber. Plus, folks with curly hair can keep their wash-and-go fresh for a few days longer, thanks to a new curl-enhancing product from Amika. And if you haven't done so already, now would be a great time to hop on the shampoo bar bandwagon to try out a new solid co-wash from Ethique.
Check back throughout the month for details on other new product launches, including other curly-hair-specific newness and a major fragrance collaboration between two beloved brands. For now, keep scrolling to see the rest of the best new hair-care products to snap up in August.
Be sure to check back weekly for new hair-care launches that are dropping this month. (Trust us, you don't want to miss out.)
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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Not Your Mother's is expanding its Curl Talk line with two new products that will seamlessly take you right from your summer wash-and-go to a fall hair-repair routine. The additions include the Hard Hold Gel and Scalp & Hair Treatment Oil, with each priced at $9. The gel, which gives serious staying power to slicked-back looks, will stop frizz right in its tracks without flaking. The treatment oil — which can be used now or when the weather gets cooler — has a combination of avocado, buriti, and marula oils to deeply hydrate heat-scorched curls.
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Two beloved brands have joined forces once again for the most deliciously-scented mashup, dare we say, ever? Hair-care brand Ouai just introduced a limited-edition version of its Leave-In Conditioner with Byredo's iconic Mojave Ghost fragrance. The conditioner is laced with vitamin E and panthenol to moisturize hair and straightening wheat proteins. Plus, you're getting a scent refresh, thanks to the Byredo upgrade.
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The expansive hot-tools market continues to transform our at-home styling routines. If you're looking for a quick and safe smoothing session, try this new heated brush from Complex Culture. The Smoothing and Straightening Brush has a heated ceramic head that straightens, detangles, and de-frizzes any texture hair. It's particularly good for slicking curlier textures without losing volume. Within the bristles are flexible grip pins that hold the hair in place as you move it through, so you'll get smoother hair in fewer passes.
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Saltwater, chlorine, and sun exposure are all things that can leave your scalp skin vulnerable to dryness and irritation. Fable & Mane SahaScalp Amla Soothing Serum uses a blend of calming bakuchi — a moisturizing botanical extract — and aloe to soothe itching and inflammation. Vitamin C-enriched amla in the treatment also helps protect the scalp from future dry-out.
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Arbonne's TrueSmooth Apple Vinegar Hair Rinse is a root cleanser that's particularly handy if you're wearing protective styles. Spritz the mist in between braids to refresh your scalp and soothe itchiness. Or, as the first step in removing excess product build-up, use the vinegar and water rinse as a pre-wash before you shampoo. The cleanser is fragranced so you won't have to worry about smelling like vinegar all day.
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Restore dry and brittle hair without causing skin breakouts from heavy oils with the help of Seen's Magic Serum. The leave-in treatment uses plant-based squalane to seal moisture into hair and a silicone alternative, called hemisqualane, to smooth frizz and protect against heat damage.
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Getting the moisture balance right for high- and low-porosity hair can be tricky. But Nou, a new brand for textured hair, meets the hydration needs for both. This Low Porosity Leave-In Conditioner imparts moisture with coconut oil since the ingredient more easily absorbs into tighter woven cuticles. There's also a formula specifically for highly porous hair, which helps seal moisture in with the help of hydrating shea butter.
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The end of summer is an ideal time to focus on scalp care, and Nécessaire is making it incredibly easy with The Scalp Duo. Start with the sulfate-free shampoo, loaded with several moisturizers and soothers, including glycerin, niacinamide, avocado oil, and aloe. Once you've cleared away the product buildup, dirt, and sweat with the shampoo, work the conditioner through hair from roots to ends. The rinse-out moisturizer gives hair another dose of the shampoo's key ingredients, plus extra-hydrating sodium hyaluronate (a form of hyaluronic acid).
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Volume-boosting Velcro hair rollers have made a comeback, thanks in part to Luxy. Give limp hair new life with this 18-piece set that also comes with nine creaseless hair clips to hold the rollers in place. Keep your vanity clear by storing it all in the vegan leather train case that the pieces come in.
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Conair has really raised the bar with an ample line of hairbrushes designed for a wide mix of hair textures. The Hairbrush Advisory collection is broken out into three categories: Frizzy Hair, Flat Hair, and Wavy Hair — and each line has a brush for blow-drying, teasing, smoothing, and detangling. The bristles are made to meet specific needs like coarser textures versus fine or more fragile hair. This Detangle Cushion Hairbrush, for example, has a mix of long and short bristles to melt away knots with minimal tugging.
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For the airiest, smoothest, shiniest blowout at home, do yourself a favor and grab a bottle of Mizani's new Press Agent Thermal Smoothing Raincoat Styling Serum. Work a few pumps of the lightweight heat-protectant into damp hair before you blow-dry. Castor and argan oils smooth the hair cuticle to seal in moisture, keep frizz from forming, and help your silk press last more than just a few days.
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Having an oily scalp can really interfere with your styling options. Stop the slick with the help of Kérastase's Spécifique Argile Équilibrante. The treatment mask is made with kaolin clay to sop up excess oil, along with salicylic acid, which adds an extra layer of scalp exfoliation. And to prevent hair from drying out, there's also moisturizing glycerin to round out the formula.
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Invisibobble just made some additions to its collaboration with Disney. This Sprunchie set combines the creaseless hair-holding benefits of the brand's original spiral hair tie with an Ariel-inspired fabric. The accessory is ideal for top knots, chignons, or a true '90s half-up, half-down style. The full collection features this Sprunchie two-pack, four Frozen original spirals, a Belle Hair Halo, and a Cinderella Bowtique.
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New to Herbal Essences sensorial scent lineup is the Mango + Potent Aloe Sulfate-Free Shampoo and Conditioner duo. In addition to the sweet and citrusy fragrance, at just $9 each, the formulas have moisturizing and soothing aloe to quench and define curly hair textures. It can, however, be used on any hair type.
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We're singing the praises of this cute collaboration between Eva NYC and singer Tinashe. The brand just dropped a new version of its Good Hair Days Set, which includes the Mane Magic 10-in-1 Primer, Magic 10-in-1 Split End Mender, Freshen Up Dry Shampoo, and the Therapy Session Hair Mask. All four products come in a limited-edition Eva NYC x Tinashe Tote Bag.
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If we haven't convinced you just yet of the deep-cleaning power of apple cider vinegar, perhaps Fekkai's Apple Cider Detox Scrub Exfoliant will. This treatment taps the shine-inducing and oil-reducing power of ACV and combines it with rice and black currant fruit powder to gently slough and clean the scalp without scratching. There's also pro-vitamin B5 for heat protection and edelweiss flower extract, which acts as an anti-pollutant.
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Even as sunny days become fewer over the next few months, you can keep your hair color vibrant with the help of this Joico Colorful Glow Beyond Anti-Fade Serum. Camellia oil and pomegranate extract do the shielding against UV damage while rosehip oil, arginine, and keratin slowly release over time to repair any damage from the coloring process.
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The Body Shop's Moringa Hair Mist offers shine and protection to help revive dull, dry hair. The lightweight spray is made with vegan silk protein to help repair damage from within, as the moringa extract works on smoothing frizz on the outside.
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Long gone are the days of portioning out your perfect cocktail of conditioner and shampoo in the shower. Personalized hair-care brand Function of Beauty is now offering a completely Customizable Co-Wash to meet your hair exactly where it is. Click through the quick quiz on the brand's website to determine your formula down to your color and scent preferences. Then, your new cleansing conditioner will be shipped right to your door.
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Batiste has wowed us for years with its dry shampoo — and now, the brand offers another way to stretch your style. The Touch of Gloss Shine Mist is a spray-on finisher that gives hair the glistening effects of an in-salon glaze treatment. The mist is lightweight, works on any hair texture, and comes in three scents: Coconut Crush, Wilberry Blossom, and this Champagne Sorbet fragrance.
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With the help of As I Am's Curl Color range, you can add color to curly hair without the risk of drying it out. The temporary cream colors come in six shades like Emerald Green, Purple Passion, and this Cool Blue hue — and don't require any bleaching to show up on even dark hair. The formula is infused with moisture-sealing ceramides and Jamaican black castor oil, and the gel-like consistency also offers a light hold and curl definition without any crunch.
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If you work your way through a tub of styling cream faster than your washdays can arrive, Pattern has the solution. Adding to its lineup of jumbo-size leave-in conditioners, the brand now offers "Jumbettes" of its Curl Gel and Styling Cream. Weighing in at 29 ounces each, the new bottles are nearly double the size of the original tubs — and even better, each now has a pump top for easy dispensing.
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There's plenty more color fun to be had this summer, and Kristin Ess is getting in on the action. True to its name, this Color Depositing Conditioner does exactly what you'd expect. Pigments in the cream leave behind a veil of color even after it's rinsed out. For more intense color, apply the conditioner to dry hair. There's also moisturizing coconut oil and hair-strengthening hydrolyzed quinoa in the formula to nourish hair during the conditioning process.
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Once you settle on a color, be sure to pick up a bottle of Pureology's Color Fanatic Top Coat to prevent it from fading. After shampooing, smooth this at-home treatment onto dull hair while it's damp. Leave on for five to 10 minutes and then rinse well before applying a traditional conditioner to finish off your routine. The gloss treatment also comes in blue- and purple-tinted versions to help combat brassiness on brunette and blonde hair respectively.
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Beachwaver's Coast Pro Midnight Rose Flat Iron is a straightforward styling tool that looks just as sleek as your hair will. The rose gold and black iron dials up to 425 degrees to help smooth any hair type (even highly-textured hair). Plus, the one-inch ceramic plates glide easily across each strand for minimal tugging and no scorching.
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TrustRx is making at-home hair customization easy-breezy. Its new lineup of boosters includes this Frizz Fighter designed to be added to your shampoo and conditioner for additional smoothing benefits. Drop a few pumps of the treatment into your palms along with your conditioner and work it into hair from roots to ends. Adaptogenic ashwagandha and strengthening rice proteins will slick frizz and help reduce breakage. You can also use the product on its own as a leave-in treatment.
The other boosters include Food for Thought, a nourishing blend of avocado oil and mango butter; Kinky Curly Love with smoothing black castor oil and slippery elm; and Thirst Trap, a banana and aloe extract treatment for deep moisturizing.
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Shampoo bars are becoming increasingly popular, and Ethique is taking the trend up a notch with its Curliosity Solid Conditioner & Co-Wash. This new offering takes coily strands into consideration. Folks who tend to lean more on cleansing with conditioner than shampoo might appreciate that this solid co-wash Is loaded with moisture-sealing castor oil, not to mention that the bar can be used as a deep conditioner.
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In yet another fun collaboration with hair-dye brand Hally comes Blue Crush. The newest Color Cloud hue was formulated with the help of YouTuber Ellie Thumann, whose blonde hair is the perfect canvas for the limited-edition ocean-blue shade. And as with all of the other Color Cloud offerings, this dye is ammonia-free and infused with moisturizing aloe and scalp-stimulating ginseng.
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With a blend of moisturizing macadamia oil and pollution-blocking hydrolyzed rhodophycea extract, there's not much that Sachajuan's Intensive Repair Leave-In Conditioner can't do. Look to the pre-styling treatment to help detangle, work as a heat protectant, and soften brittle hair.
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The argan oil at the heart of the MKS Eco Endz Split End Mender & Preventer pumps damaged hair with moisturizing nutrients to help repair damage, deeply hydrate, and smooth over split ends. You may also notice extra benefits like frizz reduction and curl definition on textured hair.
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Give new life to second-, third-, or fourth-day coils with Amika's Power Hour Curl Refreshing Spray. Tapioca starch and linseed extract, derived from flax seed, work in tandem to redefine stretched-out curls. Hydrolyzed wheat protein in the leave-in helps create a moisture-sealing shield around each strand so that curls are left smooth and frizz-free.
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If you haven't given Chi's spinning curling iron a whirl yet (see what we did there?), perhaps you'll be enticed by this version of the tool. Chi teamed up with Barbie to dress its 1" Ceramic Rotating Curler in a classic Barbie pink color. The iron itself has all of the same bells and whistles as the original to fulfill your Malibu Barbie wavy-hair dreams.
Keywordshair productsshoppingshopping guidehair dyeyoutuberAmikasachajuanleave in conditionersco-washEthiquecurl definercurlsChi