The Most Exciting New Makeup Products Hitting Shelves in August

Best New Makeup Products and Beauty Products of August 2021 Shop Now  Fenty Beauty Ariana Grande and Ilia

Sarah Olin / Allure

With new makeup dropping at dizzying rates, we've taken it upon ourselves to make it easier for you to sort through the latest lipsticks, foundations, eye shadows, the hottest (and sometimes unexpected) collaborations, and even the advent of the next, big celebrity-backed brand. We're not exaggerating when we say Allure editors eagerly pore over every single launch to find the standouts each month. Although we're partial to our particular favorites, there's something new and shiny for everyone. It might take a little digging, but the resulting treasure is totally worth it.

If you're like us, your heart rate probably spikes whenever you discover a new makeup category, improved formula on an old classic, or real strides towards sustainability being made. In 2021 alone, we're seeing product categories like skin tints, cream blushes and bronzers, colorful liners, and brow waxes explode in popularity. It's enough to make anyone consider an overhaul of their makeup collection to make room for new goodies — or to add a select few to their rotations and jazz up their everyday look. As the world slowly opens back up, don these products for a day in the office or for a night out with friends. After over a year of staying indoors, quite literally anything goes.

Just as we always do with hair and skin care, we're sharing the best new makeup dropping in August that we recommend adding to your cart. We hope you love experimenting with them just as much as we do. And if you need more makeup inspiration, you can always check out last month's launches that are equally as fresh and exciting.

Be sure to check back weekly for new makeup launches that are dropping this month. (Trust us, you don't want to miss out.)

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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